Makeup Inclusivity

 1. Fenty Beauty (obviously)  Rihanna founded Fenty Beauty, which revolutionised the industry with the launch of its iconic Pro Filt'r Foundation in 40+ shades, setting a new standard for shade inclusivity. The brand offers products for all skin tones and undertones, ranging from foundation to lipsticks, with an emphasis on diversity and accessibility.                                                click here to check Fenty's collection - Fenty Beauty 2. Haus labs  Haus Labs combines creativity and innovation with inclusivity to provide clean, vegan, and cruelty-free products. Their foundation line stands out with 50 shades that focus on undertones to complement any complexion. click here to check the Haus Labs collection -  Haus Labs 3.  Kulfi Beauty    Kulfi Beauty celebrates South Asian culture and creates products that meet the sp...

 We all know Fenty beauty is owned by Rihanna, Fenty launched in 2017 and make quite the commotion in the make up industry, Fenty caused a ripple effect which is also referred to the Fenty effect. It all started with a video named "Black Girls React to Tarte Shape Tape Foundation" on youtube which went viral with over 5.4 Million views addressing the lack of shades for darker skinned people, Tarte only released 15 shades. In contrast, Fenty Beauty had already established a new standard for diversity. Tarte faced backlash and eventually discontinued the product while expanding its shade range to meet changing consumer expectations. ( source )                                               watch the video here :- Rihanna envisioned Fenty Beauty to be "beauty for all," combining inclusivity and luxury. The brand's strategic launch via Sephora and online platforms ensured w...

Colour theory is the foundation for creating harmonious, flattering makeup looks, and it is based on the colour wheel's internal relationships. With this knowledge, we can identify colours that complement each other, neutralise, or create stunning contrasts, such as using complementary tones to conceal or highlight features. Monica Ravichandaran sparked my interest in makeup colour theory with her tutorials, which demonstrated how colours could be used to enhance natural beauty in a variety of ways. Inspired, I began researching the concept further and quickly realised how important colour theory is—not only for personal makeup choices, but also for brands looking to create inclusive products. Understanding colour theory is critical for makeup brands because it allows them to offer shades that work with different skin tones, including those with distinct undertones.  Makeup can look very different on different people depending on their skin tone, undertone, skin type, and facial fe...

 In today's beauty industry, inclusivity is not just a trend, it is a movement. The rise of influencers who promote diversity in skin tone, abilities, and gender expression is reshaping the industry and making it more accessible to all. These influencers are not only makeup artists, but also strong advocates for under-represented communities. Whether they're showcasing a diverse range of foundation shades, creating tutorials for people with disabilities, or embracing non-binary beauty, they're demonstrating that makeup is for everyone. Let's look at some of my favourite profiles of some influencers who are making a lasting impact in the beauty community. 1. Monica Ravichandaran   First up we have Monica Ravichandaran,  As a South Indian girlie myself, Monica's content made me feel seen and it helped me understand colour theory and how it works with different skintones (there's a whole section about it coming soon). Monica has been posting brown girl friendly mak...

 Growing up, I've always admired the art of make-up. Watching my mother, my aunt and every other female figure I looked up to in my life made me more and more excited to learn how to do it, this was when I was 7 years old. As I got older My mom helped me pick out my makeup and the more I started to do it with those products the more I started hating make-up as a whole, I thought it made me look grey, ashy even. My lipsticks were too bright, my blush was too pigmented or not pigmented at all, I convinced myself make-up wasn't for me but I also thought it wasn't for anyone around me. It was only when I turned 17 that I started understanding that I wasn't using makeup that was meant to compliment my skin, I was just unaware of my own shades because no brand had my shades available in store and they never marketed it for people with different skin tones and undertones and I know this is the case with so many people and thats exactly why I am writing this blog. Here you will...