colour theory

Colour theory is the foundation for creating harmonious, flattering makeup looks, and it is based on the colour wheel's internal relationships. With this knowledge, we can identify colours that complement each other, neutralise, or create stunning contrasts, such as using complementary tones to conceal or highlight features.

Monica Ravichandaran sparked my interest in makeup colour theory with her tutorials, which demonstrated how colours could be used to enhance natural beauty in a variety of ways. Inspired, I began researching the concept further and quickly realised how important colour theory is—not only for personal makeup choices, but also for brands looking to create inclusive products.

Understanding colour theory is critical for makeup brands because it allows them to offer shades that work with different skin tones, including those with distinct undertones. 

Makeup can look very different on different people depending on their skin tone, undertone, skin type, and facial features. These elements interact with colour, texture, and the formulation of makeup products, resulting in distinct results for different people.

Skin Tone and Undertone: When applying makeup, it is important to consider your skin tone (light, medium, deep) and undertone (cool, warm, neutral). To achieve a seamless look, products such as foundation or concealer must match both the skin tone and undertone. For example, a foundation with a warm undertone may appear natural on warmer skin but ashy on cool-toned skin, even if it is the correct shade depth. This is because makeup pigments react with the skin's natural undertones. (Harmony & Hue)

Brands committed to inclusivity also recognize the need for authentic, respectful representation. This includes not only diverse skin tones but gender, age, and body diversity, as seen in the approaches of Glossier and Milk Makeup, which celebrate natural beauty and self-expression across all demographics ( Harmony & Hue )

So if you have ever wondered why a lipstick or blush looked different on you and your friend i hope you've found your answer.