Fenty Beauty Effect

 We all know Fenty beauty is owned by Rihanna, Fenty launched in 2017 and make quite the commotion in the make up industry, Fenty caused a ripple effect which is also referred to the Fenty effect. It all started with a video named "Black Girls React to Tarte Shape Tape Foundation" on youtube which went viral with over 5.4 Million views addressing the lack of shades for darker skinned people, Tarte only released 15 shades. In contrast, Fenty Beauty had already established a new standard for diversity. Tarte faced backlash and eventually discontinued the product while expanding its shade range to meet changing consumer expectations. (source)

                                              watch the video here :-

Rihanna envisioned Fenty Beauty to be "beauty for all," combining inclusivity and luxury. The brand's strategic launch via Sephora and online platforms ensured widespread accessibility, while celebrity-backed marketing created aspirational appeal. Fenty's innovative approach demonstrated how inclusivity can drive both cultural change and profit.

 

The Fenty Effect influenced brands such as CoverGirl and Too Faced to broaden their shade ranges. It also sparked a larger debate about representation in advertising and product development. Diverse faces and products for all skin tones are no longer an exception; this is an expectation.

Fenty's influence did not end with complexion products. It paved the way for more comprehensive discussions about inclusivity in marketing, product development, and even new brand launches. Rihanna's brand made it clear that inclusivity was not a trend, but rather a necessity.
Today, Fenty Beauty continues to lead the way, introducing products such as its inclusive skincare line, Fenty Skin, and remaining committed to innovation. The Fenty Effect has sparked a global movement, holding brands accountable and encouraging them to cater to a diverse range of consumers.

As the beauty industry evolves, one thing is certain: Fenty Beauty has established a standard that will inspire future generations of brands and consumers alike. Fenty Beauty transformed an entire industry by demonstrating that inclusivity is not only profitable but also essential.